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leadership & qualitative services

alisha k. carti ~ STRATEGIC RESEARCHER/MODERATOR

Navigating the Qualitative Research industry for over 20 years, Alisha’s clients rely on her combination of smart, relevant research experience coupled with her creativity, optimism and passion. A trusted consultant to her clients, Alisha’s deep knowledge of their business needs leads to straightforward guidance and ensures useful insights for each project. Driven to make a true difference during every facet of a research study, assures success.
 

Alisha's experience, insightful and investigative skills, initiative and focus combined with her high level of organization, attention to detail, innovation and confidence provide clients with a seamless experience.
 

Alisha believes in delivering strategic collaboration, producing results that propel companies and organizations forward to advance their concepts and ideas. Her expertise and passion spans industries including Healthcare {Digital Therapeutics, Medical Devices, MedTech, Rare Disease States, Auto-Immune, Metabolic/Diabetes, Movement Disorders among others & All Audiences}, Consumer Products, Apparel, Cultural and B2B. Alisha utilizes her robust qualitative toolkit to connect with participants including Physician Key Opinion Leaders curing diseases, patients suffering from chronic conditions and their caregivers caring for them, and consumers playing with new toys or developing museum exhibitions. She embraces methodology trends and industry verticals driving changes in the market including human factor studies and digital health/therapeutics. 

QUALITATIVE SERVICES - FULL SERVICE & COMPONENT COLLABORATIVE SERVICES

Traditional Qual:

  • Focus Group Discussions
  • Mini-Groups
  • Dyads/Triads
  • In-Depth-Interviews {IDIS}
  • Tele-Depth-Interviews {TDIS}
  • Pre-tests/Pilot Sessions {Partner with Quant}

Non-Traditional Qual:

  • Web-Assisted-Tele-Depth-Interviews {WATIs}
  • Ethnography & Observational Interviews
  • Creative Brainstorming/Entrepreneurial Sessions
  • Forum Facilitation & Sales Meeting Kick-Off
  • Website Usability/UX Sessions
  • Longitudinal Digital Health Studies 
  • Human Factor
  • Online Groups & Bulletin Boards


alisha k. carti

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